Vision for a Vertical Forest in Dubai

Bring out the uniqueness of your design with clarity, confidence, and pride.

Bring out the uniqueness of your design with clarity, confidence, and pride.

We craft high-end visuals built to win competitions, secure tenders, and nail high-stakes presentations.

We craft visuals built to win competitions, land tenders, and nail high-stakes presentations.

We don’t just render architecture.

We translate it into something that can be seen, understood, and remembered. Images that distil complexity into clarity, without losing the nuance.

We work closely with architects and developers to craft visuals that carry weight.

That elevate a pitch.
That stand out in a jury room.
That say what the project can’t afford to explain.

Just the right visual, at the right time, with nothing lost in translation.

Featured projects

01

How we brought Stefano Boeri’s vision to life in the heart of Egypt.

02

A new creative hub in
the industrial heart of Amsterdam.

03

An award-winning vision for Barilla’s
landmark project in Parma

04

An award-winning project designed to bring nature to the urban stage in Utrecht.

01

How we brought Stefano Boeri’s vision
to life in the heart of Egypt.

02

A new creative hub in
the industrial heart of Amsterdam.

03

The award-winning vision for Barilla’s
landmark project in Parma

04

An award-winning project designed to bring nature to the urban stage in Utrecht.

We were looking for somebody who could understand easily what we wanted to achieve with our design, and The Big Picture was the perfect choice. There is true collaboration, which always makes the quality of the work better.

I would definitely recommend them to everyone.

Marta Roy
Project Leader, RAU

Our services

+ Still images

Highlight the most striking features of your design with our still images, and frame what your project is all about. Perfect for print in all formats, publications, presentations, social media, and websites.

+ 360° images

Step inside your project with our 360° panoramas. These immersive VR images allow you to explore every angle as if you were there. Great for presentations and increasing client engagement.

+ Animations

10-second to 3-minute cinematic sequences that showcase your design in motion. Perfect to convey a powerful first impression of your ideas, and engage potential investors to win very high-stakes pitches.

Meet the founder

Federico Biancullo

Founder / Creative Director

With over a decade of experience in architectural visualization, I founded The Big Picture to create images that win competitions and captivate audiences.

My journey has taken me to top firms in Germany, The Netherlands and Denmark, where I refined my expertise in architectural visualization under the demands of high-stakes projects

Today, I craft winning visuals for architects and developers and mentor the next generation of 3D artists. Through private educational programs and The CTRL+Z Blog, Italy’s leading resource for architectural illustration, I’m dedicated to advancing professional growth in our field.

If you need visuals that are as precise as they are striking, let’s talk.

Experience
our work in print.

Receive an exclusive copy of our premium booklet. A curated showcase of our best images and success stories. A must-have to get inspiration, insights into our process, and an in-depth look at what makes our work stand out.

The high quality of your images guided our choice to work together, and you have always demonstrated great reliability, professionalism, and quality.

You have allowed us to showcase our projects with high-quality images without having to implement specific in-house skills and resources and to focus our attention and energy on developing our projects.

Francesca Cesa Bianchi
Project Director,
Stefano Boeri Architetti

Your design deserves to stand out. We’ll make sure it does.