The need to match Barilla’s identity with detailed texturing and modeling made the job even more demanding. Rendering the façade correctly was particularly intricate, featuring complex geometric patterns inspired by Barilla’s iconic “Farfalle” pasta, and required us to go beyond typical design processes to ensure the visuals were both innovative and true to Barilla’s brand.

Collaboration was key. We worked closely with BUROMOSA, integrating ourselves into their design team, participating in numerous face-to-face meetings, and maintaining proactive communication to keep up with evolving requirements. This process required a lot of creative problem-solving and sometimes making bold suggestions to ensure the pavilion’s vision remained cohesive despite the ever-changing details.