The brief was rather simple, yet intriguing. Three visuals: one daytime exterior view following one of the images of from the early design stage, one close-up of the building plinth (plinth views are extremely important in Dutch projects!), and one view of the interior workshops.
We started by involving the client and the designers into the construction of the views through an iterative process based on early concepts. The 3D model supplied by the fellows at Allard Architecture was already at building-permit level, so it was easy to set up everything to the detail and deliver previews that would be very close to the final images.
Given the kind of marketing planned for the building, we decided not to go for an iconic language, but rather a visual language that would exude dutchness: soft sun with cloudy skies, intense greens and a general sense of gezelligheid (not literally, coziness) in the form of people strolling around, relaxing and enjoying the end of the working day.