RAU invited us to join a closed competition to reimagine a new, circular, and climate-resilient district for a leading italian pharmaceutical company, and develop 5 visuals in just 14 days for their proposal, with an evolving design and a large international team.
With multiple partners, tight deadlines, and many design decisions still open, we had to help shape the narrative, fill in the gaps, and keep everyone aligned.
Strategic storytelling. The images gave the client a clear and compelling communication tool. Even though the project didn’t win, it strengthened RAU’s positioning in healing and sustainable architecture.
Efficient, stress-free process. By taking initiative and bridging gaps, we freed up the design team to focus on what matters while delivering images that moved the project forward.
Client
RAU
Project location
Northern Italy (Confidential)
Partners
Openfabric
Studio Modijefsky
United Consulting Italy
Drees & Sommer
Breed Integrated Design
Services
Visual consulting
Art direction
Co-design
Rendering
Deliverables
Still images (5)
This project set the bar high. The aspiration wasn’t just to clean the air, but to create a new “urban lung” for the city, combining scientific innovation, social connection, and climate resilience. Circularity had to guide every design decision, reimagining an industrial site as a vibrant, healthy place for the community.
But turning vision into reality was anything but simple.
We had to fill gaps with our own design intuition and help bring coherence to a story with many authors. At times, it meant adding details on the fly; at others, it meant stepping back to align the whole team around what mattered most. Our challenge was to visualize a project while shaping a narrative that could unite ambition, complexity, and an unfinished puzzle, while never losing sight of the client’s ultimate vision.
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Our need was clear: we needed to produce high-quality renders. Having already collaborated with The Big picture within a larger team in the past, we seized the right opportunity to work directly and more closely together.
From the very beginning, I was very satisfied with both the process and the final outcome. What really stood out was the constructive exchange of ideas and the collaborative approach in developing visuals with strong visual impact. The quality and workflow were excellent throughout.
It really feels like a different experience to collaborate with a consultant, as opposed to a conventional render company. They don’t just “execute”, it’s a genuinely collaborative construction of the images.
Jacopo Gennari Feslikenian
Director, Openfabric
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We specialize in turning architectural concepts into imagery that captures your audience and wins over decision-makers while truly communicating your project’s spirit.
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