Stefano Boeri Architetti is regarded as one of the most influential architecture firms in the world, well-known for being at the forefront of biodiverse architecture. They are the designers of the famous Bosco Verticale in Milan, which is considered one of the most distinctive landmarks of the city, and has been exported and imitated all over the world.
In 2017, the “vertical forest” model made its way to The Netherlands, specifically, to the Strijp-S cluster of Eindhoven where the Trudotoren (Trudo Tower) was part of a wider urban regeneration operation.
For this project, our friends at Stefano Boeri Architetti wanted a beautiful and effective press kit featuring several images. We already knew the kit was going to be used for marketing, on wide-reaching national and international media outlets, architecture magazines, and blogs.
The stakes were high. Our work really had to make a stellar first impression on the audience.
On top of that, the positive reception of the project from the public was particularly important to the design team. Whilst the Milanese Bosco Verticale became a property for the wealthy, Trudotoren was going to be introduced as the first vertical forest building destined for social housing.